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The Truth About Light and Low Tar Cigarettes
On June 22, 2009, President Obama signed into law the "Family Smoking Prevention and Tobacco Control Act." The law, cosponsored by Lautenberg, prohibits the tobacco companies from continuing to market "Light", "Low Tar" or "Mild" cigarettes after June 22, 2010. Lautenberg was instrumental in exposing the dangers and deceptive marketing of so-called "Light" cigarettes:. In November 2007, Senator Lautenberg chaired a Senate Commerce Committee hearing to examine the inaccuracies of the Federal Trade Commission's (FTC) cigarette testing system for measuring tar and nicotine levels, and the "Light" marketing claims of tobacco companies based on this system. In March 2008, he introduced a bipartisan bill with Sen. Olympia Snowe (R-ME) to prohibit tobacco companies from using the FTC cigarette testing method to market their cigarettes as “light” or “low-tar.” Later that year, in November 2008, the FTC ruled that tobacco companies are no longer allowed to use the outdated "FTC Method" of testing tar and nicotine levels as the basis for marketing claims of "light" and "low-tar" cigarettes. Please click below to find more information regarding Senator Lautenberg's Truth in Cigarette Labeling Act. |
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